IMMERSE LDN AT EXCEL’S WATERFRONT CELEBRATES RECORD-BREAKING
FORMULA 1® EXHIBITION RUN AFTER 340,000 TICKETS SOLD 

• Formula 1® Exhibition becomes venue’s most successful and longest-running event 

• Global visitor record surpasses previous runs in Madrid, Vienna, and Toronto

• Exhibition runs for 192 record-breaking days at Excel’s immersive entertainment district

Immerse LDN, located within Excel London’s dynamic waterfront entertainment district, has celebrated an extraordinary milestone with the Formula 1® Exhibition becoming its most successful and longest-running event, selling 340,000 tickets. 

Ahead of the new 2025 Formula 1® season open this weekend, this achievement further cements its status as a leading immersive entertainment hub with Immerse LDN surpassing one million tickets sold across all experiences since launching. 

The Formula 1® Exhibition, endorsed by 1996 Formula 1 World Champion Damon Hill, drew praise from motorsport fans, media, influencers, and celebrities alike. Due to phenomenal demand, the exhibition extended its run into March 2025 and went on to win Best Visitor Experience at the Access All Areas Awards 2024.

Opening on 23 August 2024 and produced by Round Room Live, FKP Scorpio Entertainment Ltd and the Luna Entertainment Group, the groundbreaking exhibition ran for 192 days, featuring exclusive Formula 1® championship-winning cars, historic artefacts, and contributions from top teams. Spanning 36,000 sqft, the experience included a cutting-edge simulator enjoyed by 70,000 visitors and achieved an impressive 4.6 out of 5 customer satisfaction rating on Google reviews.

The record-breaking visitor numbers surpass the exhibition’s previous best across Madrid, Vienna, and Toronto, while also overtaking Excel’s previous attendance record of 314,000 tickets set by Jurassic World: The Exhibition.

James Cassidy, President of FKP Scorpio Entertainment Ltd, said: “We’ve enjoyed an exceptional partnership with Immerse LDN, Excel and our producers Round Room Live, delivering record-breaking shows and award-winning experiences. This exhibition’s success highlights London’s appetite for immersive entertainment, and we’re excited to continue our collaboration with the launch of Tutankhamun: The Immersive Exhibition, opening on March 26.”

Isabella Dwyer, General Manager for The Formula 1® Exhibition, added: “London has been a landmark location for the Formula 1® Exhibition, attracting fans from across the UK and beyond. The incredible reception we’ve received here reflects the city’s passion for Formula 1 and immersive experiences.”

Damian Norman, Director of Immersive Entertainment & Events at Excel London, commented: “The success of the Formula 1® Exhibition reinforces Immerse LDN’s position as the UK’s premier immersive entertainment destination. With more than one million tickets sold and five immersive experiences set to run this summer, we’re proud to contribute to the cultural and economic growth of the Royal Docks.”

Following its record-breaking run, the Formula 1® Exhibition will continue its global tour, making way for Tutankhamun: The Immersive Exhibition, which has already pre-sold 65,000 tickets in its first month.  Immerse LDN’s line-up will also include The FRIENDS™ Experience: The One in London and the upcoming debut of Elvis Evolution this spring, with further attractions to be announced.

Stretching along Excel’s waterfront, Immerse LDN forms part of the venue’s £350-million regeneration programme, set to welcome 2.5 million visitors annually and bolster the area’s cultural vibrancy.

For more information, visit www.ImmerseLDN.com.