100% Optical

100% Optical has quickly established itself as the largest and ONLY optical event in the UK, attracting 11,725 UK and international visitors with more than 250 exhibitors. 

• Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
• Source the latest eyewear, contact lenses, technology and solutions for their businesses
• Gain valuable CPD points as part of our world-leading education programme, curated by Dr Ian Beasley from the AOP
• Network with fellow industry peers through one-to-one meetings and parties.
• Co-located with 100% Ophthalmology, the worlds first event to bring together ophthalmology and optometry under one roof.

The 11th edition of 100% Optical will take place on 1-3 March 2025 at London’s Excel. 

Get tickets now!

Opening dates and times
Saturday 1st March: 10.00am-6.00pm
Sunday 2nd March: 10.00am-6.00pm
Monday 3rd March: 10.00am-5.00pm

Getting here
Custom House (Elizabeth line and DLR)
West Entrance
Event hall entrance N6

Driving to Excel
Please note the road running across the campus, Sandstone Lane and Seagull Lane, is closed. Access to the car park under the venue and the lorryway for deliveries is only via Royal Victoria Dock Road or the A112, click here for more information.